Your Color Matters

Color is one of the first things visitors notice.

Your website visitors make snap judgments about your brand, and they do it in less than 50 milliseconds. Still, most small business websites use ineffective, forgettable color schemes that neither support their brand nor drive conversions.

The problem isn’t lack of options—it’s too many. With millions of color combinations possible, most businesses default to safe blues (like everyone else), and if they avoid that trap, they often go wild with clashing colors that confuse visitors.

Yes, we chose a purple-y blueberry color at Hip Bip, but we did this intentionally to be soft and approachable, like us. You will also notice the yellow for highlighting and greens on other pages. This is all with intention, and yes, it checks all the boxes below.

Here’s how to fix your website colors it:

1. Start with black and white. Get your layout and content right first, then add color with purpose.
2. Use just three colors. Primary, secondary, and accent. That’s it. Anything more creates visual noise.
3. Make your call-to-action pop. Your accent color should be used exclusively for buttons and important links. Nothing else.
4. Match colors to your customer’s expectations. Law firms shouldn’t use neon pink. Kindergartens shouldn’t use corporate navy blue.
5. Test your contrast. If text isn’t easily readable against your background colors, you’ve already failed.