Why Your “Contact Us” Page Is Costing You Business

Your contact page has one job: make it dead simple for potential customers to reach you.

Yet most small business contact pages actively prevent this from happening.

The biggest offender?

Contact forms with too many fields. Every field you add reduces your submission rate by approximately 4%. That seven-field form is killing your conversions.

Here’s what a high-converting contact page needs:

1. A form with 3-4 fields maximum (name, email, message)
2. Your phone number (prominently displayed)
3. Your email address (as a clickable link)
4. Your physical address (if relevant)
5. Business hours (when people can expect a response)

That’s it. No need for company department dropdowns, budget ranges, or “how did you hear about us” fields. Get that information after you’ve established contact.

And please, put your contact information on EVERY page of your website (usually in the footer). Don’t make people hunt for it.

Remember: every barrier between a potential customer and contacting you is a barrier to making money.

Keep it simple. Make it obvious. Watch your leads increase.