Most small business websites fail because they care too much about themselves & not about the customer.
You’ve seen them. “We’ve been in business since 1997.” “Our founder started with a dream.” “We’re passionate about quality.” Blah, blah, blah.
Your customers don’t care about your company history. They care about solving their problems.
When someone lands on your website, they’re asking one question: “Can you help me?” If they can’t figure that out in five seconds, they’re gone.
This isn’t just our opinion. The data backs it up. We’ve built hundreds of websites for small businesses, and the ones that convert have crystal-clear messaging that puts the customer first.
Stop making customers burn calories trying to understand what you do.
Your business story matters, but save it for the About page. Your homepage needs to immediately answer: “What’s in it for me?”
Remember: in your customer’s story, they’re the hero. You’re just the guide who helps them win.
Most small business websites fail because they care too much about themselves & not about the customer.
You’ve seen them. “We’ve been in business since 1997.” “Our founder started with a dream.” “We’re passionate about quality.” Blah, blah, blah.
Your customers don’t care about your company history. They care about solving their problems.
When someone lands on your website, they’re asking one question: “Can you help me?” If they can’t figure that out in five seconds, they’re gone.
This isn’t just our opinion. The data backs it up. We’ve built hundreds of websites for small businesses, and the ones that convert have crystal-clear messaging that puts the customer first.
Stop making customers burn calories trying to understand what you do.
Your business story matters, but save it for the About page. Your homepage needs to immediately answer: “What’s in it for me?”
Remember: in your customer’s story, they’re the hero. You’re just the guide who helps them win.
Hip Bip solves the website problem for small service businesses by providing American-made websites that actually make money and lower business owner stress.
Hip Bip solves the website problem for small service businesses by providing American-made websites that actually make money and lower business owner stress.
Provided with ❤️ from HBCO.AGENCY.
© 2025 Hippidy Bippidy Co. All rights reserved. Terms & Privacy