The Mobile Website Mistakes Costing You Customers

Over 60% of web traffic now comes from mobile devices. Yet most small business websites still treat mobile as an afterthought.

Here’s the reality: if your website doesn’t work perfectly on phones, you’re losing customers. Period.

These are the most common mobile mistakes we see:

1. Tiny, unclickable links
   Human fingers need targets at least 44×44 pixels. Anything smaller is frustrating.
2. Horizontal scrolling
   Nothing screams “amateur” like having to scroll sideways on mobile.
3. Slow load times
   Mobile users are often on slower connections. If your site takes 5+ seconds to load, 70% of visitors leave.
4. Font size too small
   Squinting isn’t an enjoyable user experience. Text should be at least 16px.
5. Intrusive popups
   They’re annoying on desktop. They’re deal-breakers on mobile.

The solution isn’t complicated:

Test your website on real phones (not just your desktop browser resized to look like a phone).

Better yet, look at your analytics. What percentage of your traffic is mobile? How does their behavior differ from desktop users? Which pages have high bounce rates on mobile?

Remember: mobile isn’t a separate channel. For many of your customers, it’s their only experience with your business online. Make it count.