StoryBrand is adopting AI, and you should too. Here is a collection of advice, tricks, & prompts for you to use on your small business website.
Most business websites fail because they talk about themselves instead of their customers. They lead with their company history, their awards, and their features—completely missing what visitors actually care about. The StoryBrand framework fixes this by positioning your customer as the hero and your business as the guide.
AI can help you implement StoryBrand principles faster and more effectively than ever before. Here’s how to use it to create website copy that turns visitors into customers.
Every effective StoryBrand website starts with understanding your customer’s journey. They have a problem, they want a solution, and something is stopping them from taking action. AI can help you identify these elements systematically.
Use AI to analyze your customer data and identify patterns in their language, concerns, and motivations. Feed it customer emails, support tickets, and sales call transcripts. Ask it to identify common pain points and the specific words customers use to describe their problems.
Example Prompt:
Analyze these customer emails and identify:
1. The main problems customers mention
2. The exact words they use to describe their frustration
3. What they say happens when the problem isn't solved
4. What success looks like to them
[Paste 10-15 customer emails here]
Format your response as: Problem, Customer Language, Consequences, Desired OutcomeThis analysis becomes the foundation for every section of your website. You’ll know exactly how to speak your customer’s language because AI helped you learn it from their own words.
Your headline is the most important element on your website. It should immediately tell visitors that you understand their problem and can help them solve it. AI excels at generating multiple headline variations that follow StoryBrand principles.
Instead of headlines about your company, create headlines about your customer’s transformation. Focus on the result they want, not the process you use to deliver it.
Example Prompt:
Create 10 website headlines for [your business type] that follow this formula:
- Customer has [specific problem]
- Without solution, they experience [negative consequence]
- With our solution, they achieve [desired outcome]
Make the customer the hero, not our company. Use active voice and focus on their transformation.
Business: [describe your business]
Customer problem: [specific problem you solve]
Desired outcome: [what success looks like]Test multiple variations and use the ones that resonate most with your actual customers. AI can generate dozens of options quickly, giving you more choices than you could create manually.
Your value proposition should answer one question: “How will my life be better after I buy this?” Most businesses answer this poorly because they focus on features instead of outcomes.
Use AI to translate your features into customer benefits. Feed it your product specifications and ask it to rewrite them from the customer’s perspective.
Example Prompt:
Rewrite these product features as customer benefits using the StoryBrand framework:
Features: [list your main features]
For each feature, explain:
1. What problem this solves for the customer
2. What their life looks like before vs. after
3. Why this matters to them emotionally
Write in simple language a 10-year-old could understand. Focus on outcomes, not processes.The goal is to help customers envision their life improved by your solution. AI helps you make this connection clearer by removing industry jargon and focusing on human impact.
StoryBrand positions your business as the guide—someone who has helped others overcome the same challenges your customer faces. You build this positioning through demonstrating both authority (you know how to solve the problem) and empathy (you understand how they feel).
AI can help you identify the right balance of credentials and compassion for your specific audience.
Example Prompt:
Help me write an 'About' section that positions our company as a trusted guide using StoryBrand principles.
Include:
- Empathy: How we understand their frustration with [specific problem]
- Authority: Our experience solving this exact problem for others
- Results: Specific outcomes we've achieved for similar customers
Company background: [brief description]
Customer problem: [main problem you solve]
Your experience: [relevant credentials/experience]
Customer results: [specific outcomes you've delivered]
Write this in 150 words or less, starting with empathy before authority.This creates trust by showing you understand their struggle while proving you can help them overcome it.
Most calls-to-action fail because they ask for too much commitment too soon. StoryBrand teaches us to offer both direct and transitional calls-to-action that meet customers where they are in their decision process.
Use AI to create multiple CTA options that gradually build trust and reduce perceived risk.
Example Prompt:
Create calls-to-action for each stage of the customer journey:
Direct CTAs (for ready buyers):
- Main action we want them to take
- Emphasize the positive outcome
- Include urgency or scarcity if appropriate
Transitional CTAs (for hesitant prospects):
- Low-risk ways to engage (guides, assessments, webinars)
- Valuable free resources that solve smaller problems
- Opportunities to experience our expertise
Business: [your business]
Main service: [what you sell]
Customer concerns: [what stops them from buying]
Make each CTA specific and action-oriented.This gives you options for different types of visitors. Some are ready to buy, others need more time to build trust.
Testimonials and case studies are crucial for building credibility, but most businesses use them wrong. They focus on their own capabilities instead of the customer’s journey from problem to solution.
AI can help you rewrite existing testimonials or create templates for gathering better ones that follow StoryBrand structure.
Example Prompt:
Rewrite these customer testimonials to follow the StoryBrand framework:
Original testimonials: [paste existing testimonials]
For each testimonial, structure it as:
1. The problem the customer faced
2. What they tried before finding us
3. How we guided them to a solution
4. The specific result they achieved
5. How their life/business improved
Keep the customer's voice but make the story more complete and compelling.These story-driven testimonials help prospects see themselves in your existing customers’ shoes and envision similar success.
Your website should function like a conversation that addresses customer concerns and moves them toward a decision. AI can help you identify the questions customers ask at each stage and create content that answers them.
Map out the customer journey and use AI to generate content for each stage.
Example Prompt:
Create a content map for customers moving from awareness to purchase:
Stage 1 - Problem Aware: They know they have [problem] but don't know solutions exist
Stage 2 - Solution Aware: They know solutions exist but don't know about our approach
Stage 3 - Product Aware: They're comparing options and evaluating providers
Stage 4 - Ready to Buy: They're ready to make a decision but need final reassurance
For each stage, suggest:
- What questions they're asking
- What content would be most helpful
- How to position our solution
- What their main concerns are
Business: [your business]
Customer: [target customer]
Problem: [main problem you solve]This ensures your website content meets customers where they are instead of assuming they’re all ready to buy immediately.
Building a StoryBrand website with AI isn’t about automating everything—it’s about using AI to better understand your customers and communicate with them more effectively. The technology helps you implement proven principles faster and test more variations than you could create manually.
Start with customer research, use AI to amplify your insights, and always test your results with real people. The best websites combine StoryBrand structure with authentic customer understanding, and AI can help you achieve both more efficiently.
StoryBrand is adopting AI, and you should too. Here is a collection of advice, tricks, & prompts for you to use on your small business website.
Most business websites fail because they talk about themselves instead of their customers. They lead with their company history, their awards, and their features—completely missing what visitors actually care about. The StoryBrand framework fixes this by positioning your customer as the hero and your business as the guide.
AI can help you implement StoryBrand principles faster and more effectively than ever before. Here’s how to use it to create website copy that turns visitors into customers.
Every effective StoryBrand website starts with understanding your customer’s journey. They have a problem, they want a solution, and something is stopping them from taking action. AI can help you identify these elements systematically.
Use AI to analyze your customer data and identify patterns in their language, concerns, and motivations. Feed it customer emails, support tickets, and sales call transcripts. Ask it to identify common pain points and the specific words customers use to describe their problems.
Example Prompt:
Analyze these customer emails and identify:
1. The main problems customers mention
2. The exact words they use to describe their frustration
3. What they say happens when the problem isn't solved
4. What success looks like to them
[Paste 10-15 customer emails here]
Format your response as: Problem, Customer Language, Consequences, Desired OutcomeThis analysis becomes the foundation for every section of your website. You’ll know exactly how to speak your customer’s language because AI helped you learn it from their own words.
Your headline is the most important element on your website. It should immediately tell visitors that you understand their problem and can help them solve it. AI excels at generating multiple headline variations that follow StoryBrand principles.
Instead of headlines about your company, create headlines about your customer’s transformation. Focus on the result they want, not the process you use to deliver it.
Example Prompt:
Create 10 website headlines for [your business type] that follow this formula:
- Customer has [specific problem]
- Without solution, they experience [negative consequence]
- With our solution, they achieve [desired outcome]
Make the customer the hero, not our company. Use active voice and focus on their transformation.
Business: [describe your business]
Customer problem: [specific problem you solve]
Desired outcome: [what success looks like]Test multiple variations and use the ones that resonate most with your actual customers. AI can generate dozens of options quickly, giving you more choices than you could create manually.
Your value proposition should answer one question: “How will my life be better after I buy this?” Most businesses answer this poorly because they focus on features instead of outcomes.
Use AI to translate your features into customer benefits. Feed it your product specifications and ask it to rewrite them from the customer’s perspective.
Example Prompt:
Rewrite these product features as customer benefits using the StoryBrand framework:
Features: [list your main features]
For each feature, explain:
1. What problem this solves for the customer
2. What their life looks like before vs. after
3. Why this matters to them emotionally
Write in simple language a 10-year-old could understand. Focus on outcomes, not processes.The goal is to help customers envision their life improved by your solution. AI helps you make this connection clearer by removing industry jargon and focusing on human impact.
StoryBrand positions your business as the guide—someone who has helped others overcome the same challenges your customer faces. You build this positioning through demonstrating both authority (you know how to solve the problem) and empathy (you understand how they feel).
AI can help you identify the right balance of credentials and compassion for your specific audience.
Example Prompt:
Help me write an 'About' section that positions our company as a trusted guide using StoryBrand principles.
Include:
- Empathy: How we understand their frustration with [specific problem]
- Authority: Our experience solving this exact problem for others
- Results: Specific outcomes we've achieved for similar customers
Company background: [brief description]
Customer problem: [main problem you solve]
Your experience: [relevant credentials/experience]
Customer results: [specific outcomes you've delivered]
Write this in 150 words or less, starting with empathy before authority.This creates trust by showing you understand their struggle while proving you can help them overcome it.
Most calls-to-action fail because they ask for too much commitment too soon. StoryBrand teaches us to offer both direct and transitional calls-to-action that meet customers where they are in their decision process.
Use AI to create multiple CTA options that gradually build trust and reduce perceived risk.
Example Prompt:
Create calls-to-action for each stage of the customer journey:
Direct CTAs (for ready buyers):
- Main action we want them to take
- Emphasize the positive outcome
- Include urgency or scarcity if appropriate
Transitional CTAs (for hesitant prospects):
- Low-risk ways to engage (guides, assessments, webinars)
- Valuable free resources that solve smaller problems
- Opportunities to experience our expertise
Business: [your business]
Main service: [what you sell]
Customer concerns: [what stops them from buying]
Make each CTA specific and action-oriented.This gives you options for different types of visitors. Some are ready to buy, others need more time to build trust.
Testimonials and case studies are crucial for building credibility, but most businesses use them wrong. They focus on their own capabilities instead of the customer’s journey from problem to solution.
AI can help you rewrite existing testimonials or create templates for gathering better ones that follow StoryBrand structure.
Example Prompt:
Rewrite these customer testimonials to follow the StoryBrand framework:
Original testimonials: [paste existing testimonials]
For each testimonial, structure it as:
1. The problem the customer faced
2. What they tried before finding us
3. How we guided them to a solution
4. The specific result they achieved
5. How their life/business improved
Keep the customer's voice but make the story more complete and compelling.These story-driven testimonials help prospects see themselves in your existing customers’ shoes and envision similar success.
Your website should function like a conversation that addresses customer concerns and moves them toward a decision. AI can help you identify the questions customers ask at each stage and create content that answers them.
Map out the customer journey and use AI to generate content for each stage.
Example Prompt:
Create a content map for customers moving from awareness to purchase:
Stage 1 - Problem Aware: They know they have [problem] but don't know solutions exist
Stage 2 - Solution Aware: They know solutions exist but don't know about our approach
Stage 3 - Product Aware: They're comparing options and evaluating providers
Stage 4 - Ready to Buy: They're ready to make a decision but need final reassurance
For each stage, suggest:
- What questions they're asking
- What content would be most helpful
- How to position our solution
- What their main concerns are
Business: [your business]
Customer: [target customer]
Problem: [main problem you solve]This ensures your website content meets customers where they are instead of assuming they’re all ready to buy immediately.
Building a StoryBrand website with AI isn’t about automating everything—it’s about using AI to better understand your customers and communicate with them more effectively. The technology helps you implement proven principles faster and test more variations than you could create manually.
Start with customer research, use AI to amplify your insights, and always test your results with real people. The best websites combine StoryBrand structure with authentic customer understanding, and AI can help you achieve both more efficiently.
Hip Bip solves the website problem for small service businesses by providing American-made websites that actually make money and lower business owner stress.
Hip Bip solves the website problem for small service businesses by providing American-made websites that actually make money and lower business owner stress.
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