How to Increase Website Conversions

Conversion Rates

Your website might look great, but if it’s not converting visitors into leads or customers, it’s not doing its job. Most small business websites convert at a low rate of 1-2%, leaving significant revenue opportunities untapped. Sidebar, on average, our HipBip sites convert around 4%.

You don’t need a complete redesign to dramatically improve your results. Following the 80/20 principle, a few strategic changes can deliver the majority of potential conversion gains.

Take Action

Here are the five highest-impact changes you should implement today:

1. Craft a headline that instantly communicates value – State exactly what you do and who you do it for.
2. Deploy a single, prominent call-to-action – Make it visually distinct and position it above the fold.
3. Streamline your navigation – Limit to 5 items maximum, focusing only on the most critical paths.
4. Showcase immediate social proof – Display testimonials, client logos, or reviews where visitors will see them immediately.
5. Accelerate your page load speed – Every second delay reduces conversions by up to 7%.

The Result

Implementing these five changes typically yields conversion improvements of 30-50%, significantly increasing your leads and sales without spending more on traffic acquisition.