Sorry to burst your bubble, but new website visitors don’t care about your company history. Not yet, anyway. They care about solving their problems. Many small business websites lead with their founding story, mission statement, or company values. This is exactly backward. People don’t care about your “why” until they understand your “what” and “how.” […]
Many small business websites lead with their founding story, mission statement, or company values. This is exactly backward. People don’t care about your “why” until they understand your “what” and “how.”
Think about it: when you visit a new business website, are you thinking, “I wonder when they were founded and what their mission statement is”? Of course not. You’re thinking, “Can they help me solve my problem?”
Your business story is important—it builds connection and trust. But it’s not the hook. It’s what people care about after they already believe you can help them.
The most effective About pages don’t start with “Our company was founded in…” They start with “We help customers like you to…” and then transition into the story behind the solution.
Sorry to burst your bubble, but new website visitors don’t care about your company history. Not yet, anyway. They care about solving their problems. Many small business websites lead with their founding story, mission statement, or company values. This is exactly backward. People don’t care about your “why” until they understand your “what” and “how.” […]
Many small business websites lead with their founding story, mission statement, or company values. This is exactly backward. People don’t care about your “why” until they understand your “what” and “how.”
Think about it: when you visit a new business website, are you thinking, “I wonder when they were founded and what their mission statement is”? Of course not. You’re thinking, “Can they help me solve my problem?”
Your business story is important—it builds connection and trust. But it’s not the hook. It’s what people care about after they already believe you can help them.
The most effective About pages don’t start with “Our company was founded in…” They start with “We help customers like you to…” and then transition into the story behind the solution.
Hip Bip solves the website problem for small service businesses by providing American-made websites that actually make money and lower business owner stress.
Hip Bip solves the website problem for small service businesses by providing American-made websites that actually make money and lower business owner stress.
Provided with ❤️ from HBCO.AGENCY.
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