Why Your Website Visitors Aren’t Becoming Customers

You’ve got traffic, but no leads. People visit your site but disappear without a trace. What’s going wrong?

The biggest mistakes SMB websites make…

After building websites for hundreds of small businesses, we’ve identified the five most common conversion killers:

1. Unclear value proposition
   Your visitors can’t immediately understand what you offer and why it matters.
2. No obvious next step
   Your call-to-action is missing, hidden, or confusing.
3. Credibility gap
   Nothing on your site proves you can deliver what you promise.
4. Complexity
   You’ve overwhelmed visitors with too many options, pages, or words.
5. Missing the emotional trigger
   You’ve focused on features instead of the transformation customers want.

The fix?

Start with a brutally honest audit. Visit your own website pretending you’ve never seen it before. Can you immediately understand what the business does? Is it obvious how to take action? Would you trust this company with your money?

Better yet, ask someone unfamiliar with your business to spend 30 seconds on your site, then tell you what the company does and how to become a customer. Their confusion will highlight your problems.

The businesses that convert website visitors into customers aren’t necessarily the biggest or the flashiest. They’re the ones that eliminate friction and make the path from problem to solution crystal clear.