Warning Signs Your Website Is Hurting Your Business

Your website should be your hardest-working employee… not your biggest liability.

Most small businesses are bleeding money through their websites without even realizing it. While you focus on delivering great service, your website might be quietly turning away potential customers before they ever reach out.

If your website isn’t generating leads consistently, it’s actively working against you.

Here are five clear warning signs your website is sabotaging your business:

1. Your homepage doesn’t pass the 5-second test. Visitors should immediately understand what you offer and why they should care. If they can’t, they’re already clicking away.
2. You’re speaking about yourself instead of your customer’s problems. Count the “we” statements on your homepage versus “you” statements. The ratio should heavily favor the customer.
3. Your call-to-action is missing, vague, or buried. Every page needs one clear primary action you want visitors to take—and it should stand out visually.
4. Your site loads slowly on mobile devices. 53% of mobile visitors abandon sites that take longer than 3 seconds to load.
5. You’re asking for too much information too soon. Every field you add to a contact form reduces completion rates by approximately 8%.

These issues are all fixable—often within a single day—and the ROI is immediate and measurable. Contact us if you’d like help.