Most small business websites fail because they talk too much about themselves instead of their customers’ problems.
StoryBrand is a messaging framework that positions your customer as the hero of the story, not your business. It works because it follows how human brains process information.
A plumbing company website that says “25 years of experience with state-of-the-art equipment” fails. One that says “When your pipes burst at 2AM, you need a reliable plumber who shows up fast” succeeds. The difference? The second puts the customer in the story.
When implemented correctly, this framework clarifies your message so customers understand exactly what you offer, how it solves their problem, and what to do next.
Most small business websites fail because they talk too much about themselves instead of their customers’ problems.
StoryBrand is a messaging framework that positions your customer as the hero of the story, not your business. It works because it follows how human brains process information.
A plumbing company website that says “25 years of experience with state-of-the-art equipment” fails. One that says “When your pipes burst at 2AM, you need a reliable plumber who shows up fast” succeeds. The difference? The second puts the customer in the story.
When implemented correctly, this framework clarifies your message so customers understand exactly what you offer, how it solves their problem, and what to do next.
Hip Bip solves the website problem for small service businesses by providing American-made websites that actually make money and lower business owner stress.
Hip Bip solves the website problem for small service businesses by providing American-made websites that actually make money and lower business owner stress.
Provided with ❤️ from HBCO.AGENCY.
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