Call-to-Action Mistakes

Your website’s call-to-action buttons might be the most undervalued elements on your entire site. These small but mighty conversion drivers often get less attention than they deserve, yet they’re the final gateway between browsing and buying.

The hard truth? Most small businesses are leaving money on the table with poorly designed CTAs. Our analysis of over 100 service business websites showed that a shocking 68% had major CTA issues that directly impacted their conversion rates.

Action Items

1. Replace generic button text like “Submit” or “Click Here” with specific, value-focused language like “Get My Free Quote” or “Start Saving Today”
2. Use high-contrast colors that stand out from your page background while still complementing your brand palette
3. Position your primary CTA above the fold on every key landing page—don’t make visitors hunt for it
4. Create urgency with time-limited offers or highlighting limited availability when appropriate
5. Test one element at a time (color, text, placement, or size) to determine what drives the most clicks